Product Filter for Featured Frame Gallery Page
Project Brief
Overview:
VSP Vision Care (VSP) is a vision care health insurance company. It is a doctor-governed company divided into five businesses to strengthen the relationship between patients and their eye doctors: eye care insurance, high-quality eyewear, lens and lens enhancements, ophthalmic technology, and connected experiences. vsp.com is a VSP Vision website targeted for both insurance members that already part VSP Vision Insurance and also for non members that still looking to buy insurance. Within the website you can find your doctor, details of your insurance, informations related to your eyes health, find the best plan options if you are still shopping for eyes insurance and shop for glasses and contact lenses. |
Role: UI/UX Visual Design Tools: Sketch, Invision Duration: February 2022-April 2022 |
Issues:
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Project Goals:
Create a user-friendly and efficient shopping experience, leading to increased customer satisfaction, better conversion rates, and improved overall website engagement. |
Solution:
Create a filter enhancement experience for users to help them filter products they are looking for faster and get results closer to what they are looking for. |