Sanrio.com Website Redesign
Project Brief
Overview:
Sanrio is a Japanese company that designs, licenses and produces products focusing on the kawaii (cute) segment of Japanese popular culture. It established in 1973 in Japan, it believe that a gift is more than just a gift, a gift is a means of expressing our heartfelt feelings for others. This philosophy guides all of Sanrio activities, whether designing a stationery set, a retail store, or an animated television series. The establishment is a parent company for iconic characters such as Hello Kitty, Gudetama, Aggretsuko, Badtz-Maru, Little Twin Stars and many more. The company owns 200+ characters, and each character has its own unique branding. |
Role: Visual design UI/UX Digital brand marketing designer Content strategy and development Tools: Adobe CC, Sketch, Basecamp, Jira Duration: January 2016-August 2017 |
Issues:
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Solutions
Sanrio.com e-Commerce RedesignDesigning responsive website and redesign of UI/UX and Visual for sanrio.com main site and micro-site.
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Hello Kitty Cafe Website
Designing responsive UI/UX for Hello Kitty Cafe website.
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Kawaii CornerCreating brand initiative interactive activity center for Sanrio fans within sanrio.com.
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